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EU Trade Policy · Effective 1 July 2026

EU Removing €150 Low-Value Import Exemption
Complete Guide & Seller Response Playbook

On 1 July 2026, the EU abolished its 35-year-old €150 duty-free import threshold and introduced a €3-per-category transitional tariff. The same day, France "strategically paused" its own parcel tax, while Italy has delayed its administrative fee for the third time. This page covers the full timeline, real tax calculations, and how sellers should respond.

Policy Timeline France's Paused Tax Italy's Delayed Fee Tax Calculations Seller Response
1

What Is the EU's €150 Low-Value Import Exemption?

For over 35 years, the EU exempted imported goods valued at €150 or below from import duty. Since 2021, VAT on such goods has been collected via the IOSS (Import One-Stop Shop) system, meaning the platform charges VAT at checkout and no additional tax is due at customs.

This threshold enabled explosive growth in cross-border parcel volume: the EU received an estimated 4.6 billion parcels in 2024 (91% from China), rising to 5.8 billion in 2025 (97% from China).

Why remove it? The EU cites three reasons: ① the sheer volume of low-value parcels is squeezing domestic retailers; ② under-declaration of value is eroding the tax base; ③ concerns that some goods bypass EU product safety and environmental standards.
2

Policy Timeline

  • 2021
    1 July 2021
    IOSS launched, €22 VAT exemption removed

    The EU launched the IOSS system and removed the previous €22 VAT-exemption threshold, but kept the €150 duty-free threshold in place.

  • Mar
    1 March 2026
    France launches its own €2-per-parcel tax

    France unilaterally introduced a €2-per-parcel tax targeting low-value cross-border e-commerce platforms such as Shein, Temu and AliExpress.

  • Jul
    1 July 2026
    EU-wide reform takes effect; France pauses its own tax the same day

    The 35-year €150 duty-free exemption is formally abolished EU-wide. A transition period begins, applying a flat €3-per-category transitional tariff. On the very same day, France announced a "strategic pause" of its own €2 tax.

  • Nov
    November 2026 (estimated)
    Additional EU-wide handling fee expected

    An additional EU-wide handling fee of roughly €2 per parcel is expected to be introduced, bringing the total tax burden on a typical parcel to an estimated €5–€8+.

  • 2028
    1 July 2028
    Transition period ends; standard HS-code rates apply

    The flat €3-per-category transitional tariff is abolished. Imports switch to standard duty rates based on HS code.

Note: The EU's move toward unified taxation of low-value imports is a firm, irreversible direction. France's "pause" and Italy's "delay" are tactical adjustments, not policy cancellations.
3

Case Study: France's €2 Parcel Tax and Its "Strategic Pause"

France was the first EU member state to act unilaterally, launching its €2-per-parcel tax on 1 March 2026 to target platforms like Shein, Temu and AliExpress. The policy ran into serious trouble within months.

What the Data Showed

  • Declared parcel volume through France dropped by roughly 90% (daily volume fell from about 500,000 to 50,000)
  • Monthly tax revenue reached only €2.3 million, far short of the projected €400 million annual target
  • An estimated 500–1,000 logistics jobs were put at risk
  • Freight flights were rerouted to airports in neighbouring countries

Why It Failed

Platforms simply rerouted: parcels were air-freighted into Belgium or the Netherlands, then trucked into France. The cost of transshipping through Belgium was under €0.10 per item — far cheaper than paying France's €2 tax, creating an obvious arbitrage opportunity that undermined the entire policy.

France's trade minister described the move as a "strategic pause," intended to let the incoming EU-wide tariff take effect smoothly instead, remarking that it wasn't fair to let "our Belgian friends" collect the parcels while France collected none of the tax. Notably, France's early unilateral action is widely seen as having pushed forward the EU's own unified tariff timeline — originally expected around 2028, but ultimately implemented EU-wide in 2026.
4

Case Study: Italy's €2 Administrative Fee, Delayed Three Times

Italy planned its own €2 administrative fee on low-value imports, but has pushed back the start date three separate times.

Delay Original Date New Date Stated Reason
1st delay 1 January 2026 1 July 2026 Customs system not ready
2nd delay 1 July 2026 Paused, target 30 June 2026* Additional system adjustment time needed
3rd delay 1 July 2026 1 October 2026 Avoid double-taxation stacking with the EU's new €3 tariff

*Dates reflect Italy's own shifting internal timeline as officially communicated at each stage.

Double-taxation risk: If Italy's €2 fee launches alongside the EU's own €3 transitional tariff, the combined tax on a parcel reaches €5. Italian logistics associations have warned that over half of low-value cross-border parcels could reroute around Italian customs clearance if this stacking occurs.

Some Italian media have even suggested the national fee "may never truly take effect," since the EU-wide handling fee expected from November 2026 could make individual national surtaxes largely redundant. Still, the long-term direction toward higher overall costs is considered inevitable — and as of 1 October 2026, Italy's €2 fee is set to formally stack on top of the EU tariff.

5

How the New Tax Is Calculated

During the transition period (1 July 2026 – 1 July 2028), the EU applies a flat €3 tariff per distinct product category in a parcel — not per item.

Transitional Tariff by Category Count

Categories in Parcel Tariff Example
1 category €3 3 identical T-shirts (same style)
2 categories €6 1 T-shirt + 1 phone case
3+ categories €9+ Clothing + accessories + home goods

Full Cost Estimate from November 2026 (with Handling Fee)

Scenario Declared Value Transitional Tariff Handling Fee Total Extra Cost
Clothing (single category) €20 €3 €2 €5
Clothing + accessories (2 categories) €35 €6 €2 €8
Clothing + accessories + home goods (3 categories) €50 €9 €2 €11
Electronics accessories (single category) €30 €3 €2 €5

* From 1 July 2028, the flat transitional tariff is abolished and standard HS-code-based rates apply — roughly 12% for clothing and 0–14% for electronics, per the EU TARIC database.

The mixed-category trap: Many sellers combine multiple product categories in one parcel to save on shipping — but under the new rules, a 3-category parcel now costs €9 in tariff versus €3 for a single-category parcel, a 200% increase. Splitting shipments by category can meaningfully reduce the overall tax burden.
6

How Sellers Should Respond

1. Recalculate Costs and Reprice

Factor the €3-per-category tariff (plus the ~€2 handling fee expected from November 2026) directly into your cost structure. For items priced €15–€30, this tax can represent 15–30% of the item's value — a significant margin impact that must be reflected in pricing.

2. Optimize Shipping Strategy

In the short term, split mixed-category orders into single-category parcels to minimize the per-parcel tariff. Longer term, evaluate EU local warehousing — Shein has already shifted 60% of its EU orders to local warehouses, and Temu is targeting 80% EU warehouse coverage by the end of 2026.

3. Ensure Compliant HS-Code Declaration

Accurate, honest HS-code classification is essential to avoid the legal and financial risk of misclassification or under-declaration, which carries much higher long-term cost than compliant declaration.

✅ Do

  • Recalculate landed cost and reprice accordingly
  • Split mixed-category parcels by category where practical
  • Evaluate EU local warehousing for the medium-to-long term
  • Confirm your carrier supports EU-compliant declaration
  • Monitor the details of the November 2026 EU handling fee

⚠️ Don't

  • Mistake France's pause or Italy's delay for policy cancellation
  • Keep mixing categories in one parcel without adjusting
  • Under-declare value to evade the tariff — high legal risk
  • Wait until 2028 to start preparing
  • Ignore the stacking effect of the upcoming handling fee

JunFeng UK & Europe Line

JunFeng's Europe-bound shipping lines support accurate HS-code declaration and transparent tax estimates, with a dedicated clearance team tracking the latest EU customs status so you can plan and price with confidence.

Frequently Asked Questions

Common questions about the EU's removal of the €150 low-value import exemption

Q: When did the EU remove the €150 low-value import exemption?

The exemption was formally removed on 1 July 2026, abolishing the duty-free threshold that had existed for over 35 years. A transition period runs from 1 July 2026 to 1 July 2028, during which a flat transitional tariff of €3 per distinct product category applies. From July 2028, standard HS-code-based duty rates take over.

Q: What is the status of France's and Italy's own parcel taxes?

France's €2-per-parcel tax launched on 1 March 2026 but was "strategically paused" on 1 July 2026 after volumes rerouted through Belgium and the Netherlands caused a roughly 90% drop in declared parcel volume. Italy's €2 administrative fee, originally planned for 1 January 2026, has been delayed three times and is now scheduled for 1 October 2026.

Q: How is the new €3 transitional tariff calculated for a parcel with mixed products?

The €3 tariff applies per distinct HS subheading category in a parcel — a parcel containing 3 different categories incurs €9, while multiple items of the same category still count as one €3 charge. From November 2026, an additional EU-wide handling fee of roughly €2 per parcel is also expected to apply.

Q: What changes after the transition period ends in July 2028?

The flat €3-per-category transitional tariff is abolished, and imports switch to standard HS-code-based duty rates — roughly 12% for clothing and 0–14% for electronics, per the EU TARIC database.

Q: What should Chinese sellers do now?

Recalculate costs and adjust pricing to account for the new tariff; optimize shipping by splitting parcels by category in the short term and evaluating EU local warehousing longer term; and ensure compliant, accurate HS-code declarations to avoid misclassification risk.

Q: Is the UK doing something similar to the EU?

Yes. The UK is separately planning to remove its own £135 duty-free import exemption, with a consultation document published in July 2026 and the change expected to take effect by October 2028. The two reforms are independent but move in the same direction.

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